Our logo refers to the Vitruvian Man (link is external) by the Italian artist Leonardo da Vinci (1452-1519).

In this drawing Da Vinci brought together all the elements which, in his view, represented the ideal man. Man as an independent being, but also concerned for the world and his fellow beings; looking forward, building for the future, bringing together art and technology, philosophy and knowledge, reason and emotion into a coherent whole.

During the fundraising campaign in Belgium, which is taking place each year in January, colorful gadgets representing the logo are sold by thousands of volunteers.