The widespread comeback of gin-tonic illustrates the revival of gin. The launch of “1528” Cocoa gin, a unique premium based on cocoa is yet another illustration of this revival. But don’t be mistaken, this is not a gin that tastes like chocolate as the original, rich identity of cocoa is carefully respected and all the complex and bitter aromas that make cocoa such a delight, are retained. But there is more. For each bottle sold, 50 eurocent will go to the different programs of VECO / Vredeseilanden supporting cocoa farmers.
VECO / Vredeseilanden and cocoa
International research shows a stagnation in the availability of cocoa worldwide. This is caused by the rising demand for chocolate in new markets, but also by the reduction of cocoa production due to the effects of climate change. Because of the growing average age of cocoa producers VECO aims to motivate youngsters to start working in cocoa production. The future of cocoa will depend on this new generation of farmers. At present sons and daughters of cocoa farmers often don’t see a future in the cocoa production and choose for other, more profitable crops. Or they migrate to the cities hoping to make a better living there. VECO is changing this trend by actively including youngsters in the farmer’s cooperatives and specific training.
The need for a more sustainable way of producing cocoa is also high: investments have to be made in new cocoa trees, better soil management to boost productivity, appropriate after-harvest techniques, improved storage, transportation and processing techniques and in the consolidation of the farmer organisation. Better farming practices lead to higher harvest yields and less costs, and hence to a higher income. However, this is only possible if farmers, companies, governments and development organisations work together and invest more in the sustainable growth of cocoa.
