In the past year, Vredeseilanden engaged in a discussion with supermarkets, the food industry and farmers. We established that sustainable entrepreneurship is indeed on the agenda. A lot of interesting initiatives already exist, but for the time being these consist mostly of environmental efforts. Inclusion of producers in the chain – or the fair distribution of benefits and burdens – is addressed much less frequently. However, it is much needed as at this moment farmers in the North and the South are under unbearable pressure.
Supermarkets (which hold more than 70% of the food industry in Belgium and Europe) and food companies (the largest industrial sector in Belgium), being the most powerful links in the food chain, have a crucial responsibility to make headway with more sustainable food systems. All too often nowadays, the initiatives remain small-scale. More efforts are needed to extend the principles of sustainability to the mainstream range.
In the book #SavetheFoodture, we introduce ten future paths to tackle existing bottlenecks in the further sustainability of our food system. Because our ambition is no less than to make sustainable food “the new normal”.